My research has helped organizations understand the value and effectiveness of their events, programs, and practices. These projects illustrate a portfolio of research focused on providing data-driven insights and reports to various organizations. The core focus is on measuring the impact of events, sports, and consumer behavior, particularly in terms of economic benefit, media coverage, and attendee satisfaction. These events and organizations span numerous locations across the United States and internationally. The reports are used by organizations and stakeholders to inform decision-making, optimize strategies, and demonstrate the return on investment of their initiatives. Much of this work has direct relevance to industry, and accordingly has been funded, in full or part, by industry partners generating more than $3.0M US to support research activities. See below for selected funded projects.

• National Basketball Association, Global Events and Strategy. Evaluating the Economic Impact, Earned Media Value and Event Satisfaction of Emirates NBA Cup, NBA 2K Summer League, NBA European Games Berlin and London, NBA Abu Dhabi Games, NBA Paris Games, NBA All-Star, Salt Lake City, NBA In-Season Tournament, NBA Mexico City Games. NBA Draft, NBA All-Star, Atlanta.
• Indiana Pacers. Economic Impact, Earned Media Value and Satisfaction for WNBA All-Star 2025, Indianapolis, Indiana. Economic Impact, Earned Media Value and Satisfaction for NBA All-Star 2024, Indianapolis, Indiana.
• Golden State Warriors. Economic Impact, Earned Media Value and Satisfaction for NBA All-Star 2025, San Francisco, CA.
• Laver Cup. Evaluating the economic benefit, earned media value, attendee satisfaction, and VIP experience of the 2025 Laver Cup, San Francisco, 2024 Laver Cup, Berlin, Germany, 2023 Laver Cup Vancouver, Canada, 2022 Laver Cup, London, 2021 Laver Cup, Boston MA, USA, and 2019 Laver Cup, Geneva Switzerland, and 2018 Laver Cup, Chicago.
• Chicago Sports Commission. Economic Impact, Media Impact, and Event Satisfaction of 2025 NASCAR Chicago Street Race, 2024 NASCAR Street Race, 2023, NASCAR Street Race, 2020 NBA All-Star, 2018 Laver Cup, 2016 America’s Cup and 2015 NFL Draft.
• Utah Jazz. Economic Impact, Earned Media Value and Satisfaction for NBA All-Star 2023, Salt Lake City, Utah.
• Greater Cleveland Sports Commission. Economic Impact, Earned Media Value and Satisfaction for NBA All-Star 2022, Cleveland, OH, USA.
• World Surf League. Economic Impact of 2019 Longboard Classic New York, NY.
• Dome Corporation Under Armour of Japan. Improving Student Athlete Safety and Well-Being in Japan.
• Evaluation of Participant Sport Events. Multiple events and years including Miami Marathon and Half Marathon, Philadelphia Marathon and Half Marathon, Georgia Marathon and Half Marathon, Palm Beach Marathon and Half Marathon, Sarasota Half Marathon, New Jersey Marathon and Half Marathon, Chicago Half Marathon, South Beach Triathlon, Philadelphia Broad Street 10 Miler, Tough Mudder Georgia, and Tough Mudder New Jersey.
• Australian Research Council Linkage Grant. LP100100222. The Impact of New Professional Sporting Teams on Community Engagement and Fan Development. Commercial Services. Industry partner: Australian Football League.
• Australian Research Council Linkage Grant. LP100100324. Improving Determinants of Australian Sports Talent Identification and Development: A Multi-Disciplinary Approach.  Human Movement and Sports Science. Industry partners: Australian Institute of Sport, Australian Sports Commission, Australian Football League, Tennis Australia, Cricket Australia.