About Me

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Sport Consumer BehaviorGreetings and thanks for visiting my website.  My name is Daniel Funk and I’m a Professor and Washburn Senior Research Fellow at Temple University.  I work in the Department of Sport and Recreation Management for the School of Sport, Tourism and Hospitality Management.  I also work in the Fox School of Business as the concentration adviser for Tourism and Sport PhD students.

The focus of my research is on sport consumer experience.  My research examines attitudes, perceptions and behavior to better understand how organizations can utilize an effective mixture of marketing and management strategies to the meet consumers’ increasing demand for quality experiences.

Strategic Sport MarketingThrough my research collaborations with colleagues and graduate students, I have published over 100 academic papers, three books, various book chapters and participated in over 30 funded research projects. We have also developed a segmentation framework that allows organizations to develop marketing and advertising strategy to better understand consumer involvement and to assess return on investment and conversion rates of user groups.

I earned my PhD and Master’s degree from The Ohio State University and my bachelor’s degree from the University of Kansas. I have worked on the faculty at Griffith Business School, Gold Coast Australia, at the University of Texas at Austin and the University of Louisville.  Prior to becoming an academic, I worked in recreational sport and event management.

Contact: Temple University, 1810 N 13th St, Speakman Hall Room 300; Philadelphia PA 19122. TEL Consumer Behaviour In Sport and Events215.204.1972; dfunk@temple.edu

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